How to take high quality product images with your smartphone

You don’t need an expensive camera to take product photos for your store. Most smartphones come with great cameras these days that are perfect for taking product photos. 

Here are some handy tips that will help you have your products approved on TODD+CREATES.

TODD+CREATES image rules:

Must be square and a minimum or 800x800px

Main product image: Must be provided on a clean, white background as shown below, or preferably with no background in PNG format. 

You must have a minimum of three images per product. 

Tip 1: Watch your backgrounds

A plain white background is best for most of your product shots. This lets your product really take the spotlight and removes any distractions.

You can also set the scene with contextual shots that show your products in their environment.

For fashion, that could be on a model. For cooking gear, you would shoot in the kitchen. Camping gear looks great outdoors.

No matter what, make sure the background works for the product and for your target customer. Avoid distractions and make sure any scenery adds to the focus instead of taking away from it.

Tip 2: Get your lighting right

Natural lighting is free, and much more forgiving to work with than artificial lighting.

If you are shooting indoors, set up your white background “studio” with a window to either the left or right, and a white reflector of some sort on the opposite side.

You want to light your product evenly and without shadows.

Tip 3: Shoot multiple angles and details

Customers will want to see as much as they can before they make a commitment. As the price goes up, so does their need for knowledge.

Make sure to provide lots of high-quality images of your most expensive products to help make the sale.

Tip 4: Steady your camera

Your best options is to invest in small tripod. This is a tiny purchase that will make a big difference.

Just eliminating camera shake will make a big difference, and let you keep your camera in place between shots.

How to remove your image background

Thanks to the new addition to Canva Pro removing backgrounds just became as simple as a few clicks. —eliminating the need for layers and other complex design wizardry.
 
To remove your background with Canva, simply:
  1. Upload your own image or choose one from our image library.
  2. Click on the Effects button on the top corner of your toolbar.
  3. Next, select ‘Background Remover.’
  4. And like magic, the background will disappear.
  5. Next, simply drag your new image into the perfect spot.

Quick tips

Don’t zoom in: Digital zoom is not great for picture quality, and it’s the only type of zoom you’ve got with a phone camera.

Choose the highest quality/resolution setting you can: Unlike film, space here doesn’t cost you anything. Choose the largest file size and the highest resolution setting your phone allows. This will give you the best image possible to start with, and you can reduce file size when you edit.

Clean your lens: Lenses are easy to carry everywhere in pockets and purses. Make sure you clean your camera lens well before your photo session. Dust, dirt and smudges on your lens will be super noticeable.

Turn the flash off: The flash on your phone is not great for your photo quality.  Get your lighting right and let your flashlight remain a flashlight, because it’s no good for photography.

Correct Primary Image Example
WHITE OR TRANSPARENT BACKGROUND | CLEAR, CENTRED PRODUCT
Incorrect Primary Image Example
FULL BACKGROUND | LABELS TOO FAR AWAY TO SEE
Correct Gallery Image Example
PRODUCT IS FEATURED BACKGROUND IS NEUTRAL
Incorrect Gallery Image Example
PRODUCTS ARE OFF CENTRE | PRODUCTS ARE TOO SMALL

Examples of images we love